Programs
Ready, Set, Read!
2010
Matt Birk's HIKE Foundation will launch its signature program "Ready, Set, Read!" in select Baltimore area public schools in the fall of 2010. "Ready, Set, Read!" will motivate and encourage more than 50,000 elementary school children to read at home.
- Matt will serve as the "Reading Spokesman" for all City Schools' elementary and middle schools. Matt will hammer home the importance of reading through a series of audio/video PSA's, motivational-style posters and social media outlets that encourage students to read.
- "Ready, Set, Read!" will offer incentives to students who really work hard to read. Students can receive all kinds of prizes, just for reading. They can win everything from gift cards, to T-shirts, to autographed pictures of Matt, to Ravens' jerseys, Ravens tickets and great prizes from Under Armour. The Grand Prize would be a full school assembly and party with Matt for the Baltimore City Public School that has read the most minutes.
In the fall 2011, the HIKE Foundation's goal is to extend our reach of "Ready, Set, Read!" as a school-year-long program in Baltimore City Public Schools, Baltimore County Schools, Howard County Schools, Anne Arundel County Schools, Montgomery County Schools and Prince George's County Schools.
